Fendi's luxury arrives at Puente Romano

The trend for luxury beach clubs continues to grow. With the upcoming opening of our exclusive Lago Club, the prestigious Italian brand Fendi joins the race to create its first beach club on the Costa del Sol. From the beginning of summer until the end of September, users will be able to enjoy an exclusive space on the beach thanks to this collaboration between Fendi and the Puente Romano Hotel in Marbella. 

Glamour in a historic luxury hotel 

The connection between Fendi and Puente Romano is more than remarkable. This combination of unconventional styles and luxury details has created a genuine atmosphere in this original summer proposal. 

Fendi's beach club has taken advantage of the glamour and distinction of this mythical hotel in Marbella to enhance the characteristic aesthetics of its creations, especially that of the summer 2023 collection, inspired by astrology. 

Maximum attention to detail

The Fendi brand has been in charge of all the decoration of this new beach club on the coast of Marbella. Everything bears the stamp of the Italian firm, from the upholstery of the hammock cushions to the carpets that lead to the sand or the tableware. 

The result is a designer beach club with a distinctive touch, featuring red, white and yellow tones that add to the summery atmosphere of this space. A luxurious stay that guests can complete with an experience on the sailboats available at the resort, which the brand has also customized. 

Fendi's beach club in Puente Romano is just one part of the project that the firm wants to develop on the Costa del Sol. Along with the club facilities, Fendi has also opened a boutique in anticipation of the three-storey store that will soon open its doors in Puerto Banus.